A quite popular method of thanking a client for his commitment towards the company is to give a nice corporate gift. Occasional gifts that display that the organization is thankful to the customers go a long way in fostering mutually beneficial relationships with them. Remember to focus on a few important aspects when you select a gift for a customer, since these gifts are so important.
Firstly the objective of the gift has to be understood - whether the gift is to show gratitude to the customer for his loyalty, to commemorate the completion of a long and successful project, or for some other objective. If attracting the customer is the main objective, then you should give promotional gifts, which have a distinct marketing aspect associated with them. If this is what you are trying to achieve then products such as pens or mugs bearing your logo can leave a good impression.
However, if the client has been in a long-term association with the organization, then the gift should be of a very special nature. Such long standing customers should be given gifts that are chosen more carefully, after giving due consideration to their personal choices. You can also show how much you treasure your association with the customer by giving a plaque, which is always highly effective.
It is very important that the same gift is not given more than once to a client. A repetitive gift can never have the same impact on a customer. For instance, if a calendar has already been gifted to a customer, the next time opt for something different like a pen holder. But the gift should be good both in terms of beauty and functionality.
You must never overlook the quality factor, as it can adversely affect the company's image before the customers. However, you should keep the expenditure on the gift in mind too. While it is good to be generous, you should never overspend. Such gifts might even hamper relations with the client as he might start expecting a costly gift every time.
Firstly the objective of the gift has to be understood - whether the gift is to show gratitude to the customer for his loyalty, to commemorate the completion of a long and successful project, or for some other objective. If attracting the customer is the main objective, then you should give promotional gifts, which have a distinct marketing aspect associated with them. If this is what you are trying to achieve then products such as pens or mugs bearing your logo can leave a good impression.
However, if the client has been in a long-term association with the organization, then the gift should be of a very special nature. Such long standing customers should be given gifts that are chosen more carefully, after giving due consideration to their personal choices. You can also show how much you treasure your association with the customer by giving a plaque, which is always highly effective.
It is very important that the same gift is not given more than once to a client. A repetitive gift can never have the same impact on a customer. For instance, if a calendar has already been gifted to a customer, the next time opt for something different like a pen holder. But the gift should be good both in terms of beauty and functionality.
You must never overlook the quality factor, as it can adversely affect the company's image before the customers. However, you should keep the expenditure on the gift in mind too. While it is good to be generous, you should never overspend. Such gifts might even hamper relations with the client as he might start expecting a costly gift every time.
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